There is this lipstick that my sister loves; for her, it is perfect. The first time I saw the lipstick on her, I expected her to tell me that it was a MAC or a L'Oreal. Alas, the lipstick was House of Tara 'Orelekelewa'. Just the name alone was something so distinctive and captivating. I asked her how much she bought it and she told me it was about N1500. I was stunned. Here was a Nigerian brand selling a superb product at a price that was really affordable and accessible. I just had to know more. It is since that moment that I have been intrigued by House of Tara, brand conceived and developed by Tara Fela Durotoye. Personally, I am a massive fan of a reddish-bronze eyeshadow from the brand because it works so well with my skin tone and the texture is divine.
After watching her chat with NdaniTV for the Platinum series, I am even more in awe of her. I really love the interview because she talks about business in very concrete terms. She is one of the trail-blazers of indigenous brand retail in Nigeria. The process of growing a business when nobody understands your idea can be difficult. Ms. Durotoye discusses the challenges she faced and key points for entrepreneurs to keep in mind. From financing the retail expansion, to raising the brand's international profile to the importance of professionalism, she covers it all.
Watch the video below... Don't forget to leave comments below so we know what you think!
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