What I am Reading This Weekend

• Your Company's Unique Identity Should Influence Your Management Style by Steve Tobak
• Old Man and the Sea by Ernest Hemingway (Reading this novella has thought me so much about perseverance and courage in the face of endless challenges)
• Personal Networks are an essential resource for entrepreneurs. Here is how to build your social media network properly courtesy of SimplyZesty.com
• Branding is an important part of building a sustainable business. This article by Nadia Goodman on youngentrepreneur.com talks about the importance of a brand's story