What I am learning...

Hello! I know I have been gone for a while now. In the time I have been absent from this blog, I have been busy with a couple of things. First, I finished NYSC and I really wanted to be part of the parade. So I spent the week of Valentine's in rehearsals for the Passing Out Parade. With that done, I am back in Lagos attending the Social Media Week.

Social Media is something that every business person should at least give a consideration. It is not right for every audience but it is a good tool for creating brand awareness. I am sure somewhere down the line I would have more of an in-depth discussion on social media.

One of the things that has stood out to me during social media week has been how everything really comes back to the big picture of business and entrepreneurship. I have learnt that to be successful in business, one needs to be consistent.

I have attended so many sessions during this social media week and if I had to choose one buzz word for the week, it would be "consistent". Consistency relates to not just the act of building brand. It applies to product, to service, to management, to human resources. It applies across the board.

So, if you are wondering what you are possibly during wrong, ask yourself  "Am I being consistent in my business?"

The Power of Small

One of the biggest hurdles that entrepreneurs face when it comes to taking that step is the realisation that they do not have the capability to get to the great big dream. This is especially true in Nigeria where there are a whole universe of systemic issues that make entrepreneurship ever more difficult. I mean the World Bank ranks Nigeria at number 131 out of 185 economies for ease of doing business. Nigeria is ranked number 119 for the ease of starting business. (Click here for their data chart) Against the many different hurdles, it is still possible to be an entrepreneur. One just has to be really strategic about the choices one makes as a potential/new business owner.

Hello!

Hello! Welcome to 2013! Welcome to my blog! Start-Up Naija is more than mine though. It  is my hope that Start Up Naija would be a space for me and you, my readers.

First off, let me introduce myself. You see I am a sort of failed entrepreneur. I started a business in Lagos a couple of years back. Through the initial highs and few lows at the beginning, I was sure that I was ready to be an entrepreneur. It was only as I was shutting the door on my business that I realised that I was not ready. I failed massively because I was not ready to be an entrepreneur.
I am sure you are now wondering why the hell you should follow a blog from a failed entrepreneur championing entrepreneurship. Well, my hindsight through my lens of failure provides me with the special perspective. I have become obsessed with understanding entrepreneurship in Nigeria. I have also become obsessed with encouraging it and celebrating it. Business ownership is a good thing and can create the perfect platform to be able to make healthy lifestyle choices instead of operating on default. As you read more of this blog, you will begin to understand my entrepreneurship fanaticism better.

Welcome to 2013! I hope this is the beginning of an empowering journey for all of us!