How To Harness Your Personal Network For Business

My aunt is trying to create a new brand image for a business that has been in existence longer than I have been alive. The first thing she did when she saw me was present the case to me. She stated her goal and then she asked me the best way to reach that goal. As I sat there discussing my opinion with her, I realised that I was perhaps giving her another perspective to consider before making a move. When she was done talking to me, she headed to the neighbours' house to ask their opinions as well. She is essentially crowdsourcing ideas on branding from the people closest her.

Disguised Opportunity

Back at the beginning of the fashion business my sister and I started, we were accepting custom work from clients. We had a particular client who had asked us to make her a flowing dress with chiffon that we had in stock. We went ahead and made the dress for her. When she came in for her fitting, she was quite upset. The execution of the style was wrong. She did not want to pay us. We were both upset but I looked at the dress. At first I saw a whole lot of wasted fabric that no-one would pay for and then I called the tailor. I told him to cut the dress into a high-waisted maxi-skirt for me.