How Not To Lose Friends In Business!

I remember when my business partner and I first started our fashion label in Nigeria. Our first set of orders for clothes were from our family and friends. Every time we wore something out to an event or put up a picture, our nearest and dearest would place an order. In those first days before we were really a brand, their encouragement meant the world to us.

How To Harness Your Personal Network For Business

My aunt is trying to create a new brand image for a business that has been in existence longer than I have been alive. The first thing she did when she saw me was present the case to me. She stated her goal and then she asked me the best way to reach that goal. As I sat there discussing my opinion with her, I realised that I was perhaps giving her another perspective to consider before making a move. When she was done talking to me, she headed to the neighbours' house to ask their opinions as well. She is essentially crowdsourcing ideas on branding from the people closest her.