How To Harness Your Personal Network For Business

My aunt is trying to create a new brand image for a business that has been in existence longer than I have been alive. The first thing she did when she saw me was present the case to me. She stated her goal and then she asked me the best way to reach that goal. As I sat there discussing my opinion with her, I realised that I was perhaps giving her another perspective to consider before making a move. When she was done talking to me, she headed to the neighbours' house to ask their opinions as well. She is essentially crowdsourcing ideas on branding from the people closest her.

NdaniTV presents Tara Durotoye, CEO House of Tara

There is this lipstick that my sister loves; for her, it is perfect.  The first time I saw the lipstick on her, I expected her to tell me that it was a MAC or a L'Oreal. Alas, the lipstick was House of Tara 'Orelekelewa'. Just the name alone was something so distinctive and captivating. I asked her how much she bought it and she told me it was about N1500. I was stunned. Here was a Nigerian brand selling a superb product at a price that was really affordable and accessible. I just had to know more. It is since that moment that I have been intrigued by House of Tara, brand conceived and developed by Tara Fela Durotoye. Personally, I am a massive fan of a reddish-bronze eyeshadow from the brand because it works so well with my skin tone and the texture is divine.